Discover the story behind Colgate’s revolutionary “Smile” application in this exclusive interview with Flavia Aldarvis, Professional Relations Manager, and Diane Peterson, Academic Manager at Colgate. Learn how Compunnel and Colgate came together to create the app by working on the otherwise engaging market, Implementing improved operational efficiency and customer engagement among others.
The ‘Smile’ app has completely changed the way Colgate engages consumers by automating several functions and improving user experience and engagement with the app. In this video Flavia and Diane explain the reasons why the app was developed and its primary challenges as well as some valuable tips on how the process of app development began and how it went up to the decision for the development.
Key topics covered:
- Brief overview of business trends and the focus of the “Smile” application.
- What hurdles were overcome prior to the application being used?
- What makes the “Smile” app different from other apps?
- The relationship between the downloads, reviews and rating, and the performance endorsement.
- What has the user said and how does this affect the version change?
- Prediction of the development of the application in terms of growing number of users and their needs.
- Compunnel’s role in the development of the “Smile” application and how did Colgate feel about working with them?
If you want a proof of concept on how mobile applications can improve business processes, you can’t miss this video! Understand more about how the app was developed and who better to tell you that than the team at Colgate who made clinical app a reality.
Don’t forget to view the whole video that explains about the rise of the “Smile” app thanks to the coordination of Colgate and Compunnel.
For more information on our Frontend and Application Development services, click here.
